Amazon product reviews are entirely generated by buyers and are an integral part of the Amazon buyer shopping experience. Buyers use product reviews to learn more about a product and make a purchase decision. Sellers use reviews to understand buyers’ experiences and identify areas where product improvements are needed.
1. Product review types
1) “Direct review”: You can leave a review without actually purchasing the product;
2) “Verified Purchase”: You can only leave a review if you have actually purchased the product;
3) Vine program: Brand sellers can invite Vine-qualified consumers to use your brand products for free and leave reviews. This program can help you quickly receive detailed product feedback in the early stages of a new product launch.
4) “Helpful” and “Report Abuse” buttons
People who browse the reviews think that the review is helpful, can click the “Helpful” button to increase the weight of the review; People who browse a review think that the review is illegal, can click the “Report Abuse” feedback.
2. Abuse of seller reviews
Amazon always adheres to creating a fair and transparent business environment for sellers and providing consumers with a safe and healthy shopping environment. Therefore, the abuse of the following reviews is not allowed.
1) Providing any form of compensation in exchange for reviews of your own or competitor’s products is an illegal operation. Example: Contacting buyers directly through Amazon’s news service for buyers and sellers to provide compensation (cash back) in exchange for reviews. Sellers themselves or hire third-party service providers to exchange reviews for refunds, cash back, repurchase discounts, and gift cards through websites or any social platforms (such as WeChat, Facebook, etc.).
2) Create multiple accounts and impersonate buyers to manipulate reviews. Illegal operation examples: Create multiple fake buyer accounts to post false reviews (including good and bad reviews), commonly known as zombie accounts, self-supporting accounts, etc.
3) Arrange others to review your own or competitor’s products. Illegal operation examples: Arrange family, friends or employees to post false reviews of your own or competitor’s products.
The above is what Amazon’s review invitation behaviors that will violate platform rules shared with sellers, I hope it will be helpful to Amazon sellers. LianLian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.