Brands are crucial to buyers’ purchasing decisions. 75% of Amazon buyers discover new products and brands (people who shop online for the first time will choose Amazon), 78% of shopping searches have no brand preference, and 52% of buyers are more willing to try unfamiliar new brands on Amazon than in other stores.
Amazon brand buyers can open more and more free advertising products, such as posts. Sellers must pay attention to the following post policy precautions.
1. Text precautions
Prohibited:
Article titles and images cannot contradict each other or be inconsistent with the content of the article, such as dog food articles pointing to cat products.
Please avoid repeating text, images, etc. that have already appeared on the detailed information page of the relevant product.
Feasible:
Abbreviated words, such as "H8 stains? " or "Now/Don’t add sugar".
Title tags and emoticons. #women party dress#
Unacceptable article title content examples:
Buyer reviews cannot be used directly.
No content related to promotions and offers.
No contact information.
No contact requests.
No requests for likes, comments and sharing from buyers.
No excessive text (attractive pictures are acceptable)
2. Notes on pictures
Prohibited:
Provide a single trademark or logo combination.
Contain crowded, excessive, inappropriate or inappropriate elements.
Include calls to action such as “Buy Now”. Screenshots of buyer reviews.
Amazon’s logo and quotes.
Packshot style: white or solid color, without any scene!
Feasible:
Show products or trademarks in relevant backgrounds or life scenes.
Support the use of common display aspect ratios (such as 1×1.16×9.4×3) for uploaded data. File format: JPG or PNG.
When displayed in the carousel on the product detail page, the image will be cropped in a square (1×1) center
Resolution: 640×320 pixels or larger, maximum file size: 100MB.
The above are the precautions for Amazon’s post, I hope it will be helpful to you.