In view of the problems existing in the process of building core competitiveness, the construction of core competitiveness should start from the following key aspects. The specific implementation process is as follows:
(1) Development of core competitiveness. Every enterprise has potential core competitiveness. The key is how to develop this potential core competitiveness and transform it into real core competitiveness. Core competitiveness prominently reflects the strategic intention of the enterprise. On the basis of comprehensive and in-depth analysis of the future development trend of the market, the enterprise formulates a specific development strategy, determines the strategic goals of the enterprise, clarifies the technical connotation of the enterprise’s core capabilities, and strives to realize the core competitiveness into core products.
According to the established strategic intention, the enterprise coordinates the work of management personnel and optimizes the allocation of various resources of the enterprise. Establish corresponding collaborative organizations to balance the allocation of internal resources and effectively absorb available resources outside the enterprise. According to the established strategic intention and strategic structure, the enterprise specifically organizes the development of core competitiveness and exercises real-time control over the development of core competitiveness.
(2) Consolidation of core competitiveness. Core competitiveness is established through long-term development and strengthening. The loss of core capabilities will bring immeasurable losses to the enterprise. Enterprises must provide continuous and stable support to maintain and consolidate their core competitiveness and ensure the healthy growth of their core competitiveness. Measures to maintain and consolidate core competitiveness include: implementing enterprise strategic management, strengthening the construction of organizational management systems, and cultivating information systems. Through these measures, we can prevent core competitiveness from transforming into general capabilities and refine and sublimate core competitiveness.
(3) Continuous innovation of core competitiveness. Continuous innovation of core competitiveness is the difficulty and key point of the core competitiveness strategy. If enterprises want to avoid being eliminated in market competition, they must be able to start from consumer needs and continuously launch new products to the market. This requires enterprises to enhance their R&D capabilities, because the enhancement of R&D capabilities will become the driving force for the improvement and development of the core competitiveness of enterprises. And on this basis, we must find new growth points and cultivate them into the core competitiveness of enterprises. Finally, we must strengthen the construction of corporate culture. Whether an enterprise can continue to develop, continuously consolidate and innovate the core competitiveness of the enterprise, the values of employees, and the business philosophy of the enterprise are crucial.