Intellectual property rights are exclusive rights and exclusive rights set on specific innovative intellectual achievements. The intellectual property system is a series of systems that encourage innovation by forcibly setting up monopoly exclusive rights to protect intellectual achievements.
On March 7, 2015, the State Council issued Document No. 44 [2015], agreeing to establish the China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Zone. The pilot zone is driven by deepening reform and expanding opening up, focusing on technical standards, business processes, supervision models and information construction in cross-border e-commerce transactions, payments, logistics, customs clearance, tax refunds, and foreign exchange settlement. Through institutional innovation, management innovation, service innovation and coordinated development, it will solve the deep-seated contradictions and institutional problems in the development of cross-border e-commerce, build a complete industrial chain and ecological chain for cross-border e-commerce, and gradually form a set of management systems and rules that adapt to and lead the development of global cross-border e-commerce. Provide replicable and popularizable experience for promoting the healthy development of cross-border e-commerce across the country.
As the capital of Chinese e-commerce, Hangzhou’s e-commerce trade has always been in a leading position in the country and has developed rapidly, but intellectual property issues have occurred frequently in recent years. For example, from December 2015 to January 2016, Hangzhou Customs and e-commerce platforms jointly seized Internet cross-border e-commerce export infringement cases, and for the first time used big data analysis to track and lock the source of counterfeiting and selling behind the infringing parcels. This is also the first Internet cross-border channel export infringement case seized by big data analysis in the country. 1,049 parcels, 1,181 pairs of counterfeit Adidas sneakers, and nearly a thousand overseas recipients. After identification by the brand right holder, the seized parcels were all counterfeit goods, infringing the “Adidas” trademark rights. E-commerce is becoming more and more developed, and the use of cross-border e-commerce platforms to export infringing goods overseas is highly concealed, and it is more difficult for customs to seize. It can be seen that the healthy development of cross-border e-commerce urgently needs the protection of intellectual property rights.