1. Cross-border e-commerce localization faces “new development”
The localization of cross-border e-commerce has become a consensus in the export e-commerce industry. Although major cross-border e-commerce companies have been accelerating the process of localization in recent years, the “localization” of China’s export e-commerce is still on the way, and there is still a long way to go before the export e-commerce platform can be truly implemented in the country of entry. China’s export e-commerce may make another “big move”, or increase cooperation with e-commerce platforms in the country of entry, or deepen overseas warehouse and logistics construction, or build offline export exhibition halls, or strengthen the operation and promotion of overseas teams, etc. Increasing the layout of overseas markets, further implementing localization, improving the platform shopping experience and repurchase rate of overseas buyers, and improving the popularity and reputation of export e-commerce platforms will become the focus of China’s export e-commerce.
2. It has become a trend for manufacturing factories to go online on the platform, and offline services will become a “new topic”
In recent years, the competition among e-commerce companies is not only reflected in the expansion of the market and the acquisition of platform traffic, but also in the creation of high-quality supply chains, which has become a consensus among major e-commerce companies. Therefore, striving for manufacturing factories to go online on the platform, improving the quality of platform products, and reducing the intermediate links of trade have also become the focus of competition among major e-commerce companies, especially export e-commerce companies. The platform’s offline services and support for factories going online will become an important basis for manufacturing factories to choose export e-commerce platforms.
3. China’s export e-commerce M2B model may have a “new breakthrough”
M2B (Maker to Business) means that manufacturers directly face dealers. It is a new transaction model based on e-commerce. It is an operating model that saves manufacturers’ sales costs and helps downstream dealers integrate procurement chain resources. Compared with domestic B2B cross-border e-commerce platforms, the M2B model solves the following problems: First, the M2B model allows factories to directly face buyers, eliminates middlemen, and improves efficiency and benefits; second, sellers are all large-scale production factories, which can ensure the quality of platform products and fundamentally solve the long-standing quality problems of B2B platforms; third, sellers’ products all have independent trademarks, which provides a prerequisite for cultivating and building brands, laying a solid foundation for comprehensively establishing the world’s high-end brands of Made in China; fourth, it effectively solves the problems of platform homogeneity and vicious competition. The uniqueness of large-scale production factories as sellers determines the characteristics of platform product differentiation. The pricing power returns to the factory, which fundamentally solves the problems of “low-price competition” and “vicious competition” on the B2B platform.
4. The African market and the South American market will become the “new blue ocean” of China’s export e-commerce
At present, the main markets of China’s export e-commerce, except the United States, are mainly concentrated in Southeast Asia, Central Asia, and Europe. In recent years, the Indian and Russian markets have also been greatly penetrated and expanded. In 2017, in addition to further increasing the penetration and occupation of the original market, China’s major export e-commerce companies will also further develop and expand the South American and African markets.
5. Export e-commerce will have “new expansion” in platform traffic acquisition
In recent years, various e-commerce platforms have mainly relied on Google, email, advertising, Facebook social platforms and other means to promote their platforms. With the rapid development of export e-commerce in various countries around the world, especially the rise of mobile Internet, competition has become increasingly fierce. It has become increasingly difficult to get a share of the international market by relying solely on traditional promotion methods. Therefore, combining online and offline, making full use of new Internet technologies, and diversifying the expansion of promotion channels will also become the focus of the development of export e-commerce.