1. Economic development has led to increasing attention to intellectual property protection
my country has now become the world’s second largest economy. In the process of economic globalization, Chinese companies have also grown and developed, and some world-class companies have emerged, such as Huawei, ZTE, Alibaba, etc. The domestic market has developed to a new stage. At the same time, my country must enter the international market, and the issue of intellectual property is a very serious issue that cannot be avoided. While respecting the intellectual property rights of others, we must also pay attention to protecting our own intellectual property rights. This requires that my country’s intellectual property protection be in line with international standards, including the framework of some international conventions, the establishment of technical standards, and cooperation with relevant international organizations.
my country must strive for more voice and participate in the formulation of the rules of the game, so as to better protect its own interests. This will enable intellectual property protection, including cross-border e-commerce, to form a healthy development and enhance the international competitiveness of Chinese companies.
2. Dilemma of intellectual property protection
Whether it is the development of domestic e-commerce or cross-border e-commerce, they often face a dilemma, that is, a considerable part of the goods sold online are infringing, or infringing others’ copyrights, or patent designs, or packaging creativity, or even directly copying others’ product designs and then selling them online. Unlike domestic e-commerce infringement cases, intellectual property infringement in cross-border e-commerce has its own characteristics.
Due to the insufficient protection of intellectual products in my country, the relevant domestic policies, legislation, and even the awareness of protection are quite inadequate. The state, out of consideration for economic development, will even “turn a blind eye” to the infringement of foreign intellectual property rights. The protection of domestic intellectual property owners is also insufficient, so there are no severe sanctions, which leads to some Chinese companies turning a blind eye to the problem of intellectual property infringement and forming bad habits over time.
However, in cross-border e-commerce, Chinese companies also need to face export issues, at which time many potential problems are exposed, and infringing companies may be subject to severe sanctions. This will cause serious losses to both the company and the country’s long-term economic interests. Therefore, from a national perspective, this seems to be a paradox. The protection of intellectual property rights may harm economic development. In the case of relatively backward economic development, plagiarism or imitation of other people’s technology and products in the case of infringement of intellectual property rights will indeed bring real economic benefits. However, from a long-term perspective, such plagiarism, counterfeiting, and infringement of others’ intellectual property rights are contrary to the development of the times and are also illegal acts that are severely cracked down by laws in various countries.