The final performance of cross-border e-commerce business is a gradual evolutionary process, in which there are some factors that promote or hinder the performance of cross-border e-commerce business.
The evaluation of cross-border e-commerce business performance is an indicator of its success or failure. The key to ensuring the validity and reliability of the measurement results is to determine from which aspects and which indicators to use to evaluate the performance of cross-border e-commerce business.
At present, since the research on cross-border e-commerce business performance evaluation has not yet formed a standardized system or model, it mainly uses a single standard, such as cost savings, willingness, and partner performance, as indicators for cross-border e-commerce business performance evaluation; or evaluates cross-border e-commerce business performance from two aspects of cost and service; or evaluates cross-border e-commerce business performance from three aspects of strategy, technology, and economy.
The evaluation of cross-border e-commerce business performance is mainly based on the following assumptions:
① The degree of satisfaction with cross-border e-commerce business is a function of service quality, cost reduction, and strategic benefits.
② Service quality is a function of technical benefits such as obtaining skilled employees, key technologies, and avoiding technological obsolescence. ③ The strategic benefits related to core competitiveness, cost control and technological competitiveness are a function of acquiring skilled employees, technological benefits, economies of scale and cost reduction.
④ Acquiring skilled employees will generate technical benefits, and the acquisition of technical benefits will increase satisfaction with transaction business services.
⑤ Cost reduction will be a precursor to improved service quality and the realization of strategic benefits, and will indirectly affect cross-border e-commerce business satisfaction.