1. Target Users
Lattice’s target users are mainly small and medium-sized retailers around the world, including online retailers and offline retailers. At the same time, since most products have no minimum order quantity restrictions, Lattice can also provide retail products to ordinary consumers at wholesale prices.
2. Products and Services (1) Online direct sales.
Currently, Lattice’s online sales include 14 categories, including clothing, electronic products, toys, accessories, household goods, sporting goods, etc., with a total of more than 60,000 products, and its products are sold to 170 countries.
(2) Website Alliance (Affiliate Program).
Affiliate Program is a popular Internet marketing model abroad, also known as distribution alliance program, joint marketing program, website alliance, etc. Lattice provides its partners with content and tools to attract visits. For those who enter the Lattice e-commerce website through the alliance website to purchase products, Lattice will give the alliance website consumers a minimum commission of 8% of the sales of the products purchased. Attracting partners to join through sales commission is also an important online promotion method for Lightinthebox, which can bring a large amount of traffic and product purchases to Lightinthebox.
(3) Sales agent franchise (Dropship).
Lightinthebox also sincerely recruits franchise agents from the public. If you want to become a Lightinthebox agent retailer, you can register for free on the Lightinthebox website and select products that are suitable for your sales, add them to the shopping cart, and then contact customer service by email to request pictures and other information of the products you represent and sell them on your own website. After the order is placed, the agent retailer can directly find the corresponding product in the shopping cart through his or her registered account and purchase it. Lightinthebox is responsible for safe and timely delivery. The agent retailer can get different rebate ratios according to different sales quotas. At the same time, the agent retailer can also join the VIP service for a certain fee.
3. Source of income
Lightinthebox’s income and profit mainly come from direct sales revenue on the website. Lightinthebox mainly sells domestic 3C products, with relatively low gross profit, but a large business volume. Its profits mainly come from low manufacturing costs and price differences. As China’s manufacturing costs rise and the foreign trade B2C market is gradually being explored, Lanting’s profit margin will be squeezed. Currently, Lantingjieshi’s annual sales are around 1 billion yuan.