Amazon is the largest online e-commerce company in the United States. It is located in Seattle, Washington, and is one of the earliest companies to start e-commerce on the Internet.
1. Products and services provided
Amazon China provides consumers with 28 categories, including books, music, movies, mobile phones, home appliances, home furnishings, toys, health, beauty and cosmetics, watches and jewelry, clothing and luggage, shoes and boots, sports, food, mother and baby, outdoor and leisure. As Amazon China continues to expand its overseas products, the current selection of products in the “Overseas Purchase” store has reached nearly 3 million, an increase of nearly 40 times compared to when it went online in November 2014, and it has achieved a perfect connection with the categories of Amazon’s direct mail from the United States to China. Amazon China will also add more men’s clothing and shoes, launch international boutique women’s bags, and will soon launch boutique kitchenware and other categories in the “Overseas Purchase” store, with more than 8 million products, providing consumers from all over the world with a convenient and fast online shopping experience. At the same time, it provides online store rental, advertising and other services to let consumers feel the thoughtful service. Amazon advocates starting from the customer experience, providing customers with convenient and fast services, and also winning a competitive advantage for the company.
2. Target customers
At present, Amazon has opened nine major sites in the United States, Canada, Germany, and the United Kingdom to Chinese sellers through the “Global Store” project, covering almost all the popular economic regions in the world today. Its laws and regulations are relatively complete, and the market and consumption habits are relatively mature, which is very suitable for brand expansion. Through Amazon’s platform, Chinese sellers can reach consumers around the world. Amazon China’s target users are active online shopping users in various countries. Its main target customers are mainly young people with middle and low incomes. Young people are willing to accept new things and have certain purchasing power, so they have become Amazon’s main customer group. At the same time, among Amazon China’s main customers, the majority have college education or above, and most of them are students or white-collar workers. They have a high level of education and are more proficient in the use of computers and the Internet. The convenience, speed and low price make online shopping their preferred way of shopping.
3. Business process
Amazon China has a world-class operating network recognized by the industry. Amazon China currently has 15 operation centers, located in Beijing (2), Suzhou, Guangzhou, Chengdu, Wuhan, Shenyang, Xi’an, Xiamen, Kunshan, and Tianjin, with a total operation area of more than 490,000 square meters. Amazon’s operation center is mainly responsible for manufacturer receipt, warehousing, inventory management, order delivery, allocation and delivery, customer returns, return to the factory, product quality and safety, etc. At the same time, Amazon China also has its own distribution team and call center to provide consumers with convenient distribution and after-sales service.
4. Logistics system
The logistics system covers the whole country, and consumers in any part of the country can become customers. More than 1,500 cities and regions support cash on delivery. 17 cities have “same-day delivery” and 53 cities have “next-day delivery”. 9 cities have self-built delivery teams. 24-hour, 7-day, all-weather professional customer service helps sellers answer various questions raised by customers, including logistics. Supports multiple communication methods such as email, telephone, and online chat.