If you have confidence in your overall strength, you don’t need to please customers with low prices. Mr. Zeng said: “The quotation should be as professional as possible. Try to ask some professional questions before or during the quotation to show that you are familiar with the product or industry and are very knowledgeable.” Therefore, before quoting, on the one hand, you should consider the customer’s reputation, and on the other hand, you should have confidence in your products and quality. When dealing with new customers, it is important to let customers understand your situation clearly, such as inviting them to visit the factory and let them understand your operating procedures, so that customers can easily make up their minds when placing orders.
At the same time, from your quotation, foreign businessmen who are very familiar with the industry can perceive whether you are also a veteran in the industry and judge your credibility. Too low a price will make customers feel that you are unreliable and unprofessional. Mr. Sun said, “If the market price is about 10,000 yuan per square meter, and you quote 15,000 yuan per square meter to the customer, it shows that you are a real layman or novice. Foreign businessmen will definitely not be interested in similar quotations, so how can they dare to place an order with you? So you can tell whether you are an expert by looking at the price you quote.”
Finally, before quoting to new customers, you must try your best to let them know your company’s strength and business operation model. Only when customers have full confidence in you and your company will they consider your transaction conditions, which many inexperienced exporters often overlook. Although many foreign businessmen are currently comparing prices and inquiring everywhere, a good company image and reputation can help you attract and retain customers. It can be said that a good company image is a golden signboard to attract customers.