Ningbo’s cross-border e-commerce pilot has always been at the forefront. In fact, if we carefully analyze the development of Ningbo’s cross-border e-commerce, we can easily find its three characteristics:
① Cross-border shopping endorses the credit of enterprises. Cross-border shopping is not only a public service platform, but also prints its own logo on the pictures of corporate products to endorse cross-border e-commerce companies. For example, on the Tmall International platform, if the goods are cleared through Ningbo, their display pictures are marked with a unique cross-border shopping logo. Obviously, products with cross-border shopping endorsement are more likely to be recognized by consumers.
② The first anti-counterfeiting and traceability application is promoted to achieve one product and one code. All imported goods that have cleared customs from the Ningbo cross-border e-commerce pilot are affixed with an anti-counterfeiting and traceability QR code, which can facilitate consumers to query information such as product name, country of origin, importer/agent, import port, customs declaration date, customs declaration number, etc. In addition, the anti-counterfeiting and traceability information of some products also extends to overseas ends, including overseas procurement locations, product barcodes, overseas warehouses, transportation tools, etc.
③In addition to the common direct purchase import and bonded stocking, the import pilot model also introduced a bonded collection model. Bonded collection means that merchants first pre-sell to consumers, then concentrate orders to purchase from abroad, and transport them in batches to the bonded area, and then sort and ship them out of the bonded area. Compared with bonded stocking, it has no inventory risk and reduces warehousing costs; compared with direct purchase imports, it is transported in batches and has lower international logistics costs. Therefore, Ningbo launched a bonded collection model to meet the diverse commodity import needs of enterprises.