Dunhuang.com provides free registration and does not charge suppliers verification fees, store fees, product publishing fees, or transaction fees. It only charges buyers a commission for each transaction. When a supplier publishes a product, Dunhuang.com converts the commission based on the product sales price in proportion. The commission will be added to the product sales price. When buyers purchase the product, they pay the original sales price and commission. At the same time, Dunhuang.com provides value-added services to suppliers, assists them in promotion, improves their order-taking capabilities, and provides guidance throughout the process. Dunhuang.com divides value-added services into different levels and charges different fees. Dunhuang.com provides “Dunhuang coins” that suppliers can choose to purchase for advertising.
(1) Adhere to the role of platform services.
Dunhuang.com faces small and medium-sized buyers who are closest to the end market consumer audience. Based on the corresponding data, they can best understand the recent market demand. “In this rapidly developing information age, whoever has the most timely and effective demand information and produces quickly can make huge profits.” However, Dunhuang.com did not do so. Dunhuang.com has always positioned itself as a service platform, not participating in manufacturing and production, and never sharing a piece of the pie with domestic small and medium-sized suppliers. It is willing to be a “waiter”.
(2) Strive to maximize customer value.
For overseas buyers, what Dunhuang.com does is to help them reduce inventory pressure and reduce business risks; and guide them to quickly upgrade their products to meet the needs of consumers in their target market; speed up their business turnover and create a safer and fairer trading environment for them. For Chinese small and medium-sized suppliers, the significance of Dunhuang.com lies in directly finding and helping them to tap into the resources of overseas suppliers with tens of millions of dollars. At the same time, it also shortens the transaction cycle for Chinese small and medium-sized suppliers, provides low transaction costs, and perfect online transaction services, which can help them capture overseas market information in a timely manner.
(3) Refine each link in the operation service.
Dunhuang.com has applied refined operations to every aspect of value creation and delivery: economical and fast logistics system, accurate and convenient transaction support, safe and reliable credit system, information support for suppliers to predict market demand, and considerate and efficient financial support. These service items are the result of Dunhuang.com’s continuous exploration and improvement since its inception. What Dunhuang.com is doing is to refine its services and be a truly considerate “nanny” to improve customer experience and achieve sustained growth in business traffic.