Dunhuang.com is a platform mainly for online transactions. It charges buyers. Dunhuang.com is a second-generation B2B trading platform that helps China’s small and medium-sized suppliers directly supply goods to a large number of overseas small and medium-sized buyers. A large number of overseas small and medium-sized buyers can directly choose and purchase China’s abundant and cheap goods through this platform. Dunhuang.com takes transaction services as its core. On the basis of providing free information release for buyers and sellers, it mainly provides logistics, payment, translation and other services. By integrating the industrial chain, it lays the foundation for buyers and sellers to successfully complete online transactions.
As an online transaction and supply chain service platform, Dunhuang.com strives to adapt to the competitive pressure from both inside and outside, strives to become the leader of e-commerce in China’s international trade field, and make the greatest contribution to the development of China’s numerous suppliers and China’s international trade.
1. Target customers of Dunhuang.com platform
The basic positioning of Dunhuang.com is to create an online Silk Road and serve small and medium-sized buyers in Europe and the United States. The target customers mainly include small and medium-sized buyers in Europe and the United States (mostly retailers and small wholesalers, mainly engaged in foreign trade business) and numerous small and medium-sized suppliers in China.
The main characteristics of Dunhuang.com customers are as follows:
(1) Unwilling to bear the costs of “search bidding ranking” and the like.
(2) Unwilling to be “exploited” by middlemen.
(3) Small purchase amounts, ranging from tens to thousands of dollars.
(4) Quick turnover of goods, monthly or even weekly purchases.
(5) Unable to pay the high annual fees of traditional e-commerce giants.
2. The value that Dunhuang.com platform provides to customers
(1) Help suppliers promote their products overseas; and provide suppliers with full value chain hosting services such as customer service, store management, dispute resolution, translation, capital loans, marketing, payment, warehousing logistics, customs declaration, etc., to lower the threshold for suppliers to connect with overseas buyers.
(2) Help buyers reduce the cost of purchasing products (similar to a platform that fills the gap between resources) so that they can obtain high profits.
(3) Provide buyers and experts with a protection mechanism as a third party to coordinate and resolve problems arising from transactions. (4) Discounted PayPal transaction service.
(5) Shipping services provided by DHL, FedEx, EMS and other companies.
Simply put, this platform allows suppliers to publish products and helps buyers find suitable sources of loans. “Pay for success” means that buyers are charged only when the transaction is completed. DHgate can solve all processes except for the products, integrate various transaction links, realize direct purchase handover, and create low-cost and high-income for customers.