Under the traditional foreign trade export model, Chinese manufacturing companies prefer the OEM model. My company has been exporting through the OEM model for a long time. Under the OEM model, Chinese suppliers hardly need to think. Overseas customers bring samples, and Chinese suppliers imitate the samples to produce and manufacture, and then export them cheaply. This method has caused many Chinese foreign trade export companies to lack innovation and change awareness for a long time, which ultimately leads to weak corporate vitality. Once there is a slight disturbance in the international market, many small and medium-sized enterprises are eliminated by the market.
In addition, China’s protection of intellectual property rights has been in the exploratory stage for a long time, which has also suppressed the enthusiasm of small and medium-sized enterprises for innovation and research and development from another perspective. Under the cross-border e-commerce model, Chinese suppliers directly connect with overseas terminal retail customers. How to better meet the continuous needs of customers and how to better improve the experience of overseas customers are issues that cross-border e-commerce companies must think about every day, because only by meeting the needs can companies develop and orders can increase. Therefore, this model forces Chinese manufacturing companies to innovate and develop. In the era of cross-border e-commerce, small and medium-sized enterprises have a better environment for research and development, because they can take advantage of big data and use customer comments and participation in social media to design products. The products designed in this way are more market-oriented and the competitiveness of enterprises is stronger.