Lazada is the largest e-commerce platform in Southeast Asia. It was founded in 2012 and covers major markets such as Malaysia, Singapore, Thailand, Vietnam, the Philippines and Indonesia, with more than 300 million users. The platform’s business scope covers 3C electronics, household goods, toys, fashion apparel, sports equipment and other products. It is one of the most popular e-commerce platforms in Southeast Asia.
For sellers who want to open a store on the Lazada platform, the registration process is an essential step. First, you need to select the corresponding entrance on the Lazada merchant official website, fill in the relevant information and verify your identity. When registering, you need to pay attention to selecting the location in mainland China and use a valid Chinese mobile phone number for verification. At the same time, you need to use corporate Alipay for verification. In addition, new merchants also need to read the Lazada cross-border contract carefully and fill in the real company information.
The next step is to submit the information. You need to fill in the address information and company information, and select the main product category of the store. After submission, you will receive an electronic contract and sign it. After that, you will receive a series of emails to log in to the seller center and change the new password and participate in training. After the review is passed, you can set up the store and upload the goods. It should be noted that for new sellers, they also need to undergo training and pass relevant tests to ensure that they understand the platform’s operations and regulations. In addition, they need to upload at least 50 SKUs (stock keeping units) and wait for the Lazada platform to review. After the review is passed, the store is successfully established, otherwise the application for settlement will be rejected.
In addition, binding the payment account is also a very important step. It should be noted that Alipay only supports five countries (Malaysia, Singapore, Thailand, the Philippines, and Indonesia), not Vietnam.
In terms of store opening and settlement review, Lazada is still relatively strict, so many sellers will experience the challenge of review when applying for settlement. In addition, Lazada’s store opening fees mainly include order commissions, value-added tax, account processing fees and shipping fees, etc. The specific fees will vary according to different product categories and countries. Therefore, you need to understand the fees and make corresponding preparations before opening a store and settling in.
Before preparing to open a store on the Lazada platform, it is very important to understand the relevant fees and be prepared. Here are some fees and preparations to consider:
1. Order commission: Depending on the product category, the order commission will vary. This part of the fee needs to be considered when pricing the product.
2. Value Added Tax (GST): Depending on the country of sale, you need to understand and calculate the corresponding VAT fee.
3. Account processing fee: 2% of the total amount of each order is used as an account processing fee, which needs to be considered when pricing.
4. Shipping and other fees: Depending on the selected transportation method, the shipping cost will vary. In addition, other fees such as tariffs in various countries and payment handling fees need to be considered.
5. Qualification and certificate preparation: According to the requirements of the Lazada platform, you need to prepare relevant corporate qualifications and certificates to ensure that you pass the review smoothly.
6. Store setup and product upload: Prepare relevant information about the store and prepare product information for at least 50 SKUs.
7. Collection account preparation: Prepare a corporate collection account that meets the requirements to ensure that you can receive sales funds smoothly.
In summary, before preparing to open a store on the Lazada platform, it is very important to have a clear understanding of the relevant costs and preparations, and to make corresponding preparations. This will ensure a smooth entry and smooth operation of the store.