Lazada, founded in 2012, is one of the largest e-commerce platforms in Southeast Asia. The company adopts a self-operated model and has taken the lead in entering five major markets, including Thailand, Malaysia, Indonesia, the Philippines and Vietnam. As the first e-commerce company in Southeast Asia to provide cash on delivery services, Lazada introduced the “Double 11” shopping festival. In 2013, Lazada launched the “last mile” delivery service and launched a mobile app. In the same year, Tesco participated in the investment. In 2014, Temasek invested in Lazada’s first free warehouse in Vietnam and opened its sixth site in Singapore, providing full FBL services (internal delivery services).
In 2016, Alibaba invested in Lazada and increased its investment and fully controlled it in the second year. This move connected the Lazada system with the Alibaba system, and carried out strategic upgrades and empowerment, involving platforms, products and logistics. In 2017, Alibaba made additional investments and acquired Singaporean e-commerce RedMart to fully upgrade logistics. By leveraging Alibaba’s underlying technology and large-scale platforms, Lazada can iterate products more quickly, facilitate interactions between consumers and sellers, and quickly expand high-quality products and operating methods to other markets. In 2018, the “Ali Energy” was fully injected and the Lazada Preservation Package was released.
Lazada is currently using emerging technologies to redefine the retail experience, using big data to quickly adapt to changing needs and conditions, connect consumers with brands, and create personalized experiences. Its cross-border business has grown rapidly, with a growth rate of more than 100% for five consecutive years. It has now become one of the largest e-commerce platforms in Southeast Asia with 640 million consumers in six countries including Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.
Lazada’s main business models include Lazada Marketplace, LazMall and cross-border e-commerce. Launched in 2013, Lazada Marketplace provides a full range of services such as secure payment, customer service support, distribution network and marketing analysis to help sellers sell more products. Currently, Lazada Marketplace sellers can sell products in 18 categories such as health and beauty, fashion, home and life, mother and baby, mobile devices and home appliances.
LazMall was launched in August 2018 and currently has more than 7,000 leading international and local brands online. LazMall is committed to setting new standards for the ASEAN retail industry with trustworthy products, reliable services and quality assurance. For consumers, LazMall provides 100% authenticity, 15-day worry-free returns and next-day delivery services. For brands going global and cross-border sellers settling in, LazMall provides a customized new service model.