In 2015, AliExpress, Dunhuang.com, and eBay all made efforts on the mobile side, and the most impressive was the growth of Wish, which is completely based on the mobile side. Wish has been at the forefront of controversy since 2014, from financing to disputes with Chinese sellers, and has repeatedly impacted the Chinese market. The development and success of Wish proves the huge blue ocean and strong vitality of the mobile cross-border e-commerce market. We should do more marketing and promotion on the mobile Internet.
Amazon’s breakthrough in China
In 2015, the development of cross-border e-commerce in China was in full swing. For the choice of cross-border platforms, Amazon has always been considered the best. Amazon considers more about high-quality products and supply chain capabilities, and it is easiest for Chinese suppliers to increase their volume by entering Amazon.
In 2015, Amazon China also performed very well in the cross-border e-commerce market. Through overseas purchases and global store opening plans, cross-border e-commerce imports and cross-border e-commerce exports, it not only sold high-quality Chinese products overseas, but also brought good foreign products to the Chinese consumer market.
On January 12, 2016, Amazon China announced that the total number of cross-border e-commerce products on the website reached more than 9 million. Therefore, I believe that Amazon’s cross-border e-commerce platform should perform well in 2016.