We have all experienced the development of Taobao and witnessed the success of Tmall. For cross-border retail exports, Chinese suppliers must have the concept of building brands. Chinese suppliers have been doing OEM for a long time and have a very deep accumulation of product research and development. Through the Internet, they can contact the final first-line buyers. Through research data and consumer behavior analysis, it is easy to make truly popular products.
In fact, overseas consumers are more willing to pay a more reasonable price to buy products that meet their personality and are of high quality. The establishment of a brand by an enterprise can not only greatly increase the profit margin of its products, but also increase user stickiness. Of course, the establishment of a brand is not a one-day or one-night stand, and it depends more on the accumulation of user reputation, but we should have such awareness and ultimately win by brand.
Make good use of the cross-border e-commerce comprehensive pilot zone
For many large-scale cross-border e-commerce companies, whether they are doing cross-border exports or cross-border imports, the cross-border e-commerce comprehensive pilot zone is currently a better choice. Hangzhou Cross-border E-commerce Comprehensive Pilot Zone has been very successful. Through policy support and customs facilitation, many cross-border e-commerce companies have developed. In the “State Council’s reply on the approval of the establishment of cross-border e-commerce comprehensive pilot zones in 12 cities including Tianjin” issued on January 15, 2016, another 12 cities were approved to become cross-border e-commerce comprehensive pilot zones.