With the global development of e-commerce, Ozon, as an important multi-category comprehensive e-commerce platform in the Russian market, has a remarkable development momentum. Especially in the autumn and winter seasons, the Ozon platform has shown great sales potential. This article will share the experience of Jason, senior investment and operation manager of Ozon China, to provide practical references and strategies for sellers preparing for the peak season.
1. Understand Russian consumers.
To succeed on the Ozon platform, you must first understand the Russian consumer group. The main consumer group in Russia is married women under 35 years old with secondary and higher education. This group of people occupies a backbone position in Russian society and has considerable purchasing power and consumption level.
2. Sales opportunities for off-season clothing.
In Russia, even off-season, such as summer T-shirts, have good sales opportunities in winter. Russians usually wear T-shirts with jackets inside, and then add a coat or down jacket outside. Therefore, even basic summer T-shirts can achieve good sales on the Ozon platform when the seasons change.
3. Hot-selling products in autumn and winter.
In the autumn and winter seasons, warm clothing such as hoodies, cotton clothes, outdoor shoes, boots and other products will usher in a sales peak. In addition, accessories such as gloves, towels, hats, warm socks and other basic products are also hot-selling categories worthy of attention.
4. Strategic layout of promotional seasons.
November and December, especially during the Double 11 period, are the peak promotions on the Ozon platform. During this period, in addition to basic autumn and winter products, Christmas and New Year related products are also the focus of attention. During the New Year, many Russians will choose outdoor sports, such as snow sports and ice sports, and related outdoor shoes and clothing equipment are also worthy of attention.
5. Continued hot sales of fashion categories.
On the Ozon platform, fashion categories have always been the hot-selling mainstream categories. Whether it is winter clothes or summer clothes, there are sales opportunities at this stage. According to the data, the average selling price of basic women’s clothing such as vests, T-shirts, skirts, underwear, coats, home clothes, shoes and socks, hats, gloves, scarves, etc. is about 1,107 rubles, while the average selling price of basic men’s clothing is about 946 rubles.
6. Fast-growing products.
Recently, some fast-growing products such as shoe dryers, backpacks, and hair removers have performed well in the Russian market. Due to Russia’s rainy and snowy climate conditions, shoe dryers are particularly popular. At the same time, basic small electronic products related to fashion, such as hair removers, have also become very popular recently.
7. Strategic suggestions.
When preparing for the peak season of the Ozon platform, sellers should adjust their product strategies according to the needs and seasonal changes of the Russian market. At present, the Ozon platform is still in the stage of attracting investment in all categories, not only limited to fashion categories, but also various categories of goods such as electronic products, household goods, and maternal and child products have the opportunity to settle in and sell.
Conclusion:
As an important e-commerce platform in the Russian market, Ozon provides excellent sales opportunities for global sellers. Understanding market demand, grasping seasonal changes, and rationally planning product strategies are the keys to success on the Ozon platform. I hope that the sharing of this article can help sellers who are preparing for the peak season to achieve excellent results on the Ozon platform.