With the rapid development of the e-commerce market, major e-commerce platforms have launched different sales plans to meet the needs of different sellers. Among many platforms, Ozon has attracted the attention of many merchants due to its unique sales model and optimized logistics solutions. This article will explore the two main sales plans of the Ozon platform – rFBS (Real Fulfillment by Seller) and FBP (Fulfillment By Partner) to help sellers interested in the Ozon platform better understand and utilize these plans.
1. rFBS (Real Fulfillment by Seller).
rFBS, or real fulfillment by seller, is a sales plan that relies on sellers to handle storage and logistics on their own. In this model, sellers have greater control and flexibility. The specific process is as follows:
Warehouse setup and delivery options: Sellers need to set up delivery options in their own warehouses and store goods. If the seller has multiple warehouses, they can set priorities for these warehouses so that the Ozon platform knows which warehouse to ship from first.
Order processing: After the buyer places an order, the seller is responsible for preparing the order.
Delivery service: The seller delivers the goods through the partner logistics service.
Return processing: Any returns will be processed through the seller’s warehouse.
In the rFBS solution, the packaging of the order is the responsibility of the seller, and the goods are stored in the seller’s warehouse. Generally, depending on the delivery method, the time it takes for the goods to be delivered to the buyer may be 9 to 40 days or longer. This time includes the entire process from the buyer placing an order, the preparation of the goods, to the delivery to the buyer.
2. FBP (Partner Fulfillment).
FBP, or partner fulfillment, is a sales solution in which the goods are stored in the warehouse of Ozon partners. In this model, sellers send goods to the warehouse of Ozon partners on a regular basis and replenish inventory. Ozon and its partners will be responsible for the following tasks:
Calculate delivery time and costs: Calculate for sellers and buyers.
Stocking and packaging: Includes marking and shipping orders.
Shipping and status updates: Ship the order and update its status.
Deliver the order: Deliver the order to the buyer through Ozon’s pickup point, self-service pickup cabinet or courier service.
Handle returns: accept returns from buyers.
In the FBP solution, all packaging work is done in the partner’s warehouse, and the goods are also stored in these warehouses. Usually, the time for delivery of goods to buyers is between 7 and 12 days, which includes the entire process of packaging goods in the partner’s warehouse, delivering them to the transporter, and finally delivering them to the buyer.
3. How to start operating on the Ozon platform?
To successfully operate on the Ozon platform, sellers need to follow the following steps:
Set up warehouses: including selecting sales plans and configuring warehouse options.
Set up delivery methods: choose the appropriate delivery service.
Update warehouse inventory: ensure the accuracy and timeliness of inventory data.
Manage orders: effectively handle orders and returns.
Conclusion
Through the above analysis, we can see that the two major sales plans of the Ozon platform have their own characteristics, providing flexible choices for sellers with different needs. Whether you choose the rFBS solution that manages your own logistics or the FBP solution that relies on partner warehouses, understanding the details of these solutions is crucial to success on the Ozon platform. I hope this article can help interested sellers better understand Ozon’s operating model and succeed on this platform.