As a merchant, how should you select products after opening a tiktok store overseas? Which products have a lower return rate and are easier to sell? Today, the editor will take you to understand the problem of product selection.
1. Reasonable price positioning: Tk medium-priced products are much more expensive than expensive products, and are prone to impulse consumption. It is generally recommended to sell products priced between $10 and $60.
2. Product size: The heavier the goods, the higher the transportation cost, the higher the operating cost, and the lower the profit. Novice sellers try to choose small and beautiful products, which makes it easier to control costs. Be familiar with market demand and have a clear positioning for product selection. First of all, customer experience is very important, and the delivery time is short. If the delivery time can be shortened to 3 to 5 days, it is best to find an overseas warehouse. Secondly, according to regional characteristics, the market is large, and the product selection should be as consistent with local characteristics as possible. Finally, there are more young market audiences, so the selected products must meet the requirements of young people
3. Products suitable for impulse consumption, it is best to sell things that you don’t want to wait for at all, and products that customers buy because they think they look good are the easiest to order.
4. Products with scarce goods: If you want to be a good independent station, you’d better sell things that foreigners can’t easily find in their daily lives. Things that you can buy everywhere are not suitable. Magical places need points to distinguish. For example, in North America, if you want to buy gardening tools, foreigners must directly sell related products to home depot, Lowe’s or Canadian tire large supermarkets. Don’t consider buying online. But what about foreigners buying accessories related to musical instruments? There are no chain supermarkets related to super-large musical instruments abroad. They will consider buying online. If your choice is hard to see in foreigners’ supermarket shopping, the independent station will be half successful.
5. Price-sensitive goods: You can choose goods that are not sensitive to price. Several criteria that can be referred to are substitutes, unique goods, specificity, high conversion costs, and low comparability. For example, mineral water, the public has a clear understanding of the price. You can choose scarce but profitable goods.
The above is what I shared with sellers about what to pay attention to when selecting products for tiktok stores. I hope it will be helpful to cross-border sellers. LianLian International always pays attention to every little thing of the sellers, and will bring articles on related aspects in future articles to help sellers operate better.