In the traditional foreign trade B2B era, foreign trade sales were emphasized, while in the cross-border e-commerce era, marketing is emphasized. Currently, the most popular cross-border e-commerce marketing model is social media promotion. A lot has been said about the operation and promotion of social media, including Facebook, SEO optimization, LinkedIn, professional forum communities, etc.
Through social media promotion, the core must achieve three functions:
The first is to promote products, because the most active Internet community is social media. If you capture the customers of social media, product sales are not a problem at all;
The second is information collection. By communicating with users on social media, constantly modifying and optimizing your own products, and launching products that meet consumer needs, this is the foundation of sales for a cross-border e-commerce company;
The third is to establish a community fan group. Currently, community economic content marketing is the mainstream marketing model in the field of cross-border e-commerce. Through the establishment of community fans, companies will have immediate results in both sales and brand building.