1. Cross-border e-commerce becomes a hot spot in the market
The next explosion point of China’s consumer market will be cross-border e-commerce. In the next few years, the middle class will be the absolute mainstream of China’s consumer market. The demand for high-quality goods will develop explosively, and experience and brand will be the core of future cross-border e-commerce, so cross-border e-commerce O20 is becoming more and more popular. In addition to Ye Guofu and Wanda’s involvement in cross-border e-commerce, many giants in traditional industries have participated in the O20 model of cross-border e-commerce since 2015, and achieved the layout of omni-channel and the entire industrial chain through 020.
2. In the era of cross-border e-commerce 3.0, improving user experience is the top priority
The emergence of O20 is to solve the experience problem of e-commerce. At present, cross-border e-commerce, especially cross-border import e-commerce, has also exposed many problems, such as product quality, user unsuitability, and difficulty in after-sales service, and the cross-border 02O model has solved the problem of customer experience very well.
3. Improve the recognition and trust of cross-border products
At present, most of the cross-border e-commerce companies in China focus on hot-selling products such as milk powder, baby products, and diapers. In fact, Chinese consumers are not very aware of many categories and brands. In addition, overseas products are all marked in English and manufactured according to the standards of overseas market consumers. Therefore, Chinese consumers have always had problems with trust in cross-border e-commerce products. This problem can be solved very well through the display of cross-border e-commerce 020 stores.
4. The cost of offline diversion is lower than the online cost
For many cross-border e-commerce companies, the cost of online promotion is very high, and the way of directing traffic through offline display stores can solve the problem of market promotion very well, and at the same time, it can also establish a very good reputation and brand.
5. Better communication with cross-border consumers to achieve personalization and customization
Experience and personalization are becoming more and more important in the era of cross-border e-commerce 3.0. Consumers’ personalized demand for products is becoming more and more obvious. Through cross-border e-commerce O20 stores, we can communicate with customers more intensively and deeply, realize the customization of cross-border e-commerce products, and enhance the added value of brands and products. This is also one of the key directions for the future development of cross-border e-commerce 020.