Cross-border O20 has become popular, and the implementation of the new tax reform policy for cross-border e-commerce has also allowed the cross-border e-commerce 020 model to overtake again. After the rapid development in 2014 and 2015, cross-border e-commerce has also encountered many problems, such as the time taken for cross-border imported products to be delivered to consumers from payment and delivery to delivery, which is a poor experience. If there are consumer disputes and complicated after-sales service procedures, it will be detrimental to the sustainable development of cross-border import e-commerce. The cross-border O20 model can not only allow domestic consumers to enjoy overseas products and services without leaving the country, but also drive the transformation and upgrading of domestic manufacturing, keep overseas consumption in the country, and increase revenue for domestic enterprises.
Why has the cross-border e-commerce O2O model become a hot spot? The main reason is that in the era of cross-border e-commerce 3.0, customers have higher quality requirements for cross-border goods and hope to have a better cross-border shopping experience.
Currently, there are many interpretations of the cross-border e-commerce O2O model. 02O (online and offline) refers to the integration of online and offline. The difference between the cross-border e-commerce O2O model and the traditional Taobao Tmall O2O model is that the cross-border e-commerce O2O model puts the offline in the buyer’s country. Cross-border e-commerce first establishes a cross-border product experience store in the destination country to display cross-border products, because many cross-border e-commerce target buyers do not have much product information and do need a physical store for consumers to experience the products. However, they still purchase on the cross-border e-commerce online platform, but consumers can directly pick up the goods in the cross-border e-commerce 020 store. The earliest user of this model was the domestic cross-border e-commerce platform Dalong.com, which improved the customer experience and expanded cross-border exports by establishing a cross-border e-commerce 020 experience store in Russia.