Although cross-border e-commerce has brought huge business opportunities to the e-commerce of traditional foreign trade enterprises in our country, at the same time, the e-commerce of traditional foreign trade enterprises also faces huge challenges.
The first challenge is that the degree of informatization of e-commerce of traditional foreign trade enterprises is relatively low. Since the implementation of e-commerce must be based on informatization. Compared with developed Western countries, the informatization of Chinese enterprises started relatively late, and the foundation of informatization is also weak. Due to the lack of funds and talent, the level of informatization of many small and medium-sized traditional foreign trade enterprises is still very low. Specifically, the website performance function is relatively simple, the management is not in place, and the effect of marketing promotion is not obvious. The websites of many traditional foreign trade enterprises are still in the initial stage of providing information and providing people with inquiries. Very few corporate websites can realize online negotiations, signing purchase contracts and other functions, let alone successfully completing the entire foreign trade process.
The second challenge is that the information network security system is also defective. Since the operation of e-commerce involves many aspects of security issues, such as the security of funds, information security, goods security, commercial secrets, etc., especially the information security and reliability of online payment settlement will always be the core research field of e-commerce. Because e-commerce must rely on the Internet to operate, the foundation of the e-commerce operation network must be safe and reliable, and even the error rate of network transmission and the probability of network connection failure must be as low as possible or almost non-existent. However, some e-commerce networks in our country are not well protected in terms of security, and are very vulnerable to computer viruses and some network hacker attacks, which brings great security risks to the development of e-commerce.
In addition, traditional foreign trade e-commerce companies are also facing the challenge of transaction security. In cross-border e-commerce activities, various contracts and prices and other information are mostly related to commercial secrets, and network viruses and hacker attacks can lead to business fraud and forged documents and other bad behaviors. This has also led to many traditional foreign trade e-commerce companies not daring to sign contracts and settle transactions online, which has seriously affected the development of cross-border e-commerce.