Overseas warehouse is a traditional mode of foreign trade export. After nearly 10 years of development, the era of cross-border e-commerce has really pushed the overseas warehouse mode to the forefront. Brand enterprises that choose the overseas warehouse mode should not only use big data to select products and optimize the overseas warehouse mode, but also pay attention to the deepest value and operation of overseas warehouses. The value of overseas warehouses is not just as simple as renting a warehouse abroad and hiring a few people.
First of all, cross-border e-commerce enterprises have their own voice in goods, services, and supply chain efficiency through the construction of overseas warehouses, and establish overseas warehouses in the destination country, so that their enterprises have a complete “brain” and realize data collection, analysis, intelligent replenishment, intelligent channel selection, etc. through overseas warehouses. With overseas warehouses as the center, a localized operating company in the destination country is established to open up channels and sales, and timely feedback on the first-line experience of overseas markets for products and enterprises. Secondly, cross-border e-commerce enterprises can use overseas warehouses for financial financing services, such as credit sales services for buyers, to alleviate the financial pressure of buyers. Finally, as the after-sales service center of cross-border e-commerce enterprises, overseas warehouses increase customer stickiness and maintain and build their own brands by shipping to the destination country and maintaining customers online in the destination country.