Cross-border e-commerce has begun to focus on customer experience, brand services, and supply chain efficiency. Through the construction of overseas warehouses, cross-border e-commerce companies directly bypass the middle link, meet with buyers face to face, and realize localized delivery and distribution, as well as localized sales services.
Mr. Lu of a Ningbo Import and Export Co., Ltd. is a senior foreign trade person. The company’s main products are Christmas and Halloween gifts. He transformed into a cross-border e-commerce company about 3 years ago. In 2015, Mr. Lu started the operation of cross-border e-commerce overseas warehouses. At present, he has established 5 overseas warehouses in Europe, North Africa, the Middle East and other regions through cooperative operations. The difference from the traditional foreign trade OEM order export is that now before Christmas and Halloween, he sends the products sold this year to the overseas warehouses in batches and quantities based on big data statistics. In addition, Mr. Lu established his own company overseas, and provided convenient services including batch purchase, batch withdrawal, and credit sales to customers in the destination country through overseas companies. Because the overseas warehouse directly faces the retail market of the destination country, he has first-hand market information. Although everyone’s foreign trade business was very difficult in 2016, Mr. Lu’s import and export company continued to be hot.
Zhejiang Chengkai Industry & Trade Co., Ltd. is a well-known foreign trade company in Ningbo. Due to the downturn in traditional foreign trade, it transformed into a cross-border e-commerce company. In 2015, the growth rate of cross-border e-commerce turnover exceeded 40%. Regarding the super-high growth of foreign trade against the trend, the company’s head’s experience is to reduce the promotion costs of overseas markets through overseas warehouses, and directly face overseas end customers, and enhance customer stickiness by improving the customer’s purchasing experience. Through the construction of overseas warehouses, brand companies have their own say in supply, operation, sales and service, and the company’s products are more price competitive. In 2016, cross-border e-commerce ushered in an industry change and reshuffle. The traditional low-price model has withdrawn from the stage of history. Improving customer experience and increasing product brand advantages have become the focus of cross-border e-commerce development. Overseas warehouses, as an effective means to solve the stubborn problems of cross-border e-commerce, will become the standard configuration of brand companies in the future.