With the rapid development of the e-commerce industry, especially on giant platforms like Amazon, the competition is becoming increasingly fierce. The experience of auto parts seller W is a microcosm of this. Faced with the continuous decline in profits, seller W made a major decision: to transform and develop independent website business in order to broaden sales channels and get rid of direct competition with peers.
Seller W’s sales have reached tens of millions, but he is relatively lacking in experience in advertising and operations. In the early days of advertising, due to lack of experience and strategic support, seller W faced severe challenges: no orders were achieved in 30 days. After many attempts without success, he decided to seek professional help. As a result, in just 14 days, he not only successfully achieved 15+ orders, but also achieved significant improvements in CPC, conversion rate and ROI.
So, how did seller W achieve this counterattack? First, he carefully studied the novice tutorial jointly launched by Hugo and Google. This tutorial is specifically for independent website advertising, which helped seller W quickly master the operation skills of Google ads. Through efficient advertising and limited budget, seller W achieved remarkable results. In addition, he regularly reviewed the tutorial content of the novice camp to continuously consolidate and improve his advertising knowledge.
At the same time, due to the effective integration of Oceanweb Smart Delivery and Google Ads advertising interface, seller W was able to quickly create ads through the background smart delivery function based on the knowledge learned in the novice camp. At the same time, he was able to set the best strategy for Google Ads and screen out the advertising content with the greatest conversion potential to achieve sales growth.
Another example is Amazon seller M, who has achieved a certain market share in a specific category, but faces the same challenge: how to expand sales channels and attract more high-value target customers in the fierce market competition. At first, due to the lack of understanding of Google Ads rules and delivery strategies, seller M’s advertising effect was not ideal and the advertising cost was high. But after choosing Google Ads Intelligent Solution, he made fine adjustments to the ads and achieved continuous order growth in just 14 days. This operation not only successfully achieved seller M’s off-site promotion goals, but also brought additional benefits from brand traffic diversion on Amazon.
Both cases prove that even in a fiercely competitive market like Amazon, sellers still have the opportunity to achieve a turnaround in performance through the right strategy and professional help. Whether it is the operation of an independent website or promotion through Google ads, the key is to understand and use the tools and strategies that are suitable for your business. Through continuous learning, constant experimentation and timely adjustments, sellers can find a way to survive and develop in this changing market environment.