As e-commerce expands globally, Ozon, as an important e-commerce platform in the Russian market, its logistics management has become crucial for cross-border sellers. This article will comprehensively introduce the logistics options of the Ozon platform, especially the realFBS model for cross-border sellers, and explore how to efficiently handle Russian logistics and how to avoid common problems that may have a negative impact on your store.
1. Logistics options of the Ozon platform.
Ozon provides three shipping methods for sellers: FBO, FBS and realFBS.
1. FBO model.
The FBO (Fulfillment by Ozon) model provides official warehousing, packaging and logistics distribution services for local Ozon sellers. This method is suitable for sellers who want to take advantage of Ozon’s complete logistics services.
2. FBS model.
The FBS (Fulfillment by Seller) model allows local sellers to use their own warehouses, complete packaging, and then hand over the package to Ozon Rocket for delivery. This method is suitable for sellers who are able to manage warehousing and packaging on their own.
3. realFBS model.
For cross-border sellers, realFBS is the only way to ship. This model requires sellers to use the online integrated logistics services designated by the Ozon platform for shipping, such as GBS, Cainiao, China Post, etc.
Second, strategies for efficiently handling Russian logistics.
Cross-border sellers face specific logistics challenges, especially in complying with Ozon logistics rules. Here are some key logistics strategies:
1. Understand the restrictions on air and land transportation.
Almost all Ozon-designated logistics providers offer air and land transportation channels. Air transportation has strict restrictions on the size, weight and category of packages, and sellers need to confirm the acceptable product types with the logistics provider before shipping.
2. Deal with channel errors.
Cross-border sellers use integrated logistics services, so they must pay attention to the shipping channel of the order. If the actual shipping channel is different from the one selected by the buyer, this will result in a channel error. The order must be delivered through the logistics channel selected by the buyer when placing the order.
3. Avoid the risk of poor service quality.
The Ozon platform has strict indicators for the service quality of sellers. If the order cancellation rate exceeds 10%, the seller will receive a warning. A high cancellation rate may lead to product removal and store blocking.
3. How to avoid a high cancellation rate?
It is crucial for sellers to avoid a high order cancellation rate. Here are some key strategies:
Ensure inventory: Confirm that all products are in stock and available for delivery before shipping.
Update inventory information: Regularly check and update the product quantity and inventory status of the warehouse.
Handle technical problems: If an order is canceled due to technical problems on the Ozon platform, communicate with the platform in a timely manner and provide necessary evidence.
Conclusion:
For cross-border sellers on the Ozon platform, it is crucial to understand and comply with logistics rules. By following the above strategies, sellers can effectively manage their logistics needs, ensure service quality, and avoid possible negative impacts on their stores. Efficient logistics management can not only improve customer satisfaction, but also maintain an advantage in the fierce e-commerce competition. I hope the content of this article can help sellers succeed on the Ozon platform.