As an e-commerce platform that has attracted much attention in the Russian market in the past two years, Ozon has achieved remarkable results with its mid-year O! Sale promotion. With the year-end peak seasons such as Double 11 and Black Friday approaching, Ozon sellers are facing huge opportunities. This article aims to deeply analyze the consumption trends of the Ozon platform and provide sellers with effective product selection and sales strategies to achieve the best performance during this critical period.
1. Analysis of consumption trends during the year-end peak season.
From September to December, the two most popular categories on the Ozon platform are clothing accessories and electronic products. Here are the keywords and suggestions for consumption trends for each month:
September: Education and autumn products
Educational supplies: Russian parents began to buy school supplies and signed up their children for various courses such as martial arts, dance, music, etc.
Autumn clothing: As the weather gets colder, umbrellas, raincoats, boots, hats, etc. become popular choices.
October: Warm goods
Warm clothing and accessories: Demand for winter clothes, thermal underwear, hats, boots, scarves, etc. increased.
Automotive products: Demand for winter tires and related services increased.
November: Holiday preparations
Holiday decorations: Demand for Christmas trees, decorations, souvenirs and gift packaging increased.
Corporate procurement: Companies began to purchase souvenirs and gift packaging in large quantities.
December: Celebrating the New Year
Holiday ingredients and activities: Sales of ingredients such as caviar, sleds, skates and other supplies increased.
2. Ozon’s year-end hot-selling categories at a glance.
Electronic products: Smart phones, graphics cards, laptops, sweeping robots, tablets, etc.
Clothing: Last year, the European clothing category showed a 3-fold increase and has become the main sales force of the platform.
Home and maternal and child products: They are also potential categories and deserve sellers’ attention.
3. Product selection and sales strategy.
Electronic products
Brand and model selection: Consumers tend to prefer domestic mobile phone brands with high cost performance.
Peripheral products: Laptops and their peripheral products, such as printer cartridges.
Clothing category
Pricing strategy: Low-priced goods are more popular, and small profits but quick turnover is the key.
Product editing and promotion: Complete product cards and content with video materials are more popular with buyers.
Conclusion:
With the arrival of the year-end peak season, the Ozon platform provides sellers with huge business opportunities. By accurately grasping consumer trends and combining effective product selection and sales strategies, sellers can achieve remarkable results on the Ozon platform. Paying attention to consumer needs, optimizing product display, and reasonable pricing are the keys to success. I hope that the analysis in this article can help sellers achieve greater business success on the Ozon platform.