When independent website sellers choose Google Ads as the preferred channel for promotion and traffic diversion, they need to pay attention to the following steps.
1. Create a Google Ads account.
Gmail mailbox registration: Sellers need to use Gmail mailbox during the ad account creation process, so they need to register a Gmail account in advance.
Directly create an account: Sellers can choose “directly create an account” to skip the ad campaign creation, thereby speeding up the entire creation process.
Accurately fill in the business information: When filling in the business information, sellers need to ensure that the accurate time zone and billing email address are filled in, which is very important for subsequent account management.
Currency selection: When selecting the currency, choosing RMB will result in a 6% tax, but a VAT invoice can be issued; choosing US dollars does not require the payment of taxes, but only a pro forma invoice can be issued.
The difference between a personal account and a corporate account: A Google Ads account opened by oneself is a personal account, while an agent opens a corporate account. It is relatively easy for an agent to open an account, but a certain agency fee needs to be paid.
2. Choose the goal of Google Ads.
Google offers a variety of delivery goals, including sales, potential customers, website traffic, product and brand consideration, brand awareness and reach, app promotion, etc. Independent station sellers usually choose “sales” as the main goal because their advertising is mainly to obtain orders.
3. Determine the type of advertisement.
There are many types of Google ads to choose from, including search ads, shopping ads, display ads, video ads, and maximum effect ads:
4. Budget and bid settings.
When creating an ad, sellers need to set an average daily budget. Setting it too low may cause frequent ad pauses, and setting it too high will make it difficult to control costs. The setting of budgets and bids requires sellers to fully consider profits and promotion budgets, and optimize through multiple tests and adjustments.
Bidding method: Beginners are advised to give priority to automatic bidding to avoid complex operations, but they need to pay attention frequently. Manual bidding can be adjusted more accurately, but it requires more operations.
5. Geographic location, language and audience settings.
Choose a location and language that matches your target market to ensure your ads reach your target audience more effectively.
Finally, the process will vary depending on the type of ad. For example, search ads require adding keywords and ad copy, while shopping ads require selecting an ad group type. Follow the system prompts to complete these steps to successfully publish your ad. Through these steps, independent site sellers can better use Google ads to promote and increase sales.