In the process of entering the international market, it is necessary to conduct a systematic market research. There are many ways to conduct international market research. They mainly include the following methods.
● Online research method. The Internet is the world’s largest information database. Any dynamics in the real world will be reflected in the virtual world. After clarifying the goal, we can search for search engines, find the information we need, and then summarize and organize the information. The main websites that may provide useful information include: international trade portals, industry portals, professional associations, chambers of commerce, large company websites and professional magazine websites. The characteristics of online research are low cost, fast speed and large amount of information. If you can formulate a topic and divide the work and cooperate, you can quickly form a formal report through online research.
● Paid survey or purchase ready-made market reports. There are many well-known survey companies in the world. After receiving the client’s application, they can use scientific methods and adopt a variety of ways to collect information to give relevant reports according to the client’s requirements. At the same time, they also have special groups to produce various special reports and sell them to users. The reports produced by professional survey companies have reliable methods, detailed content and scientific conclusions.
● Field investigation method. There are also different levels of field investigation. You can wait for the product to come out, sign up for a group to participate in related exhibitions, and wait for customers to come to you at the exhibition. When you have a certain amount of experience and market foundation, you can also visit existing customers individually. Exhibitions and customer visits can also be carried out at the same time. In foreign countries, you can also visit trading venues, local chambers of commerce, industry associations and Chinese embassies and consulates abroad to obtain first-hand customer information.