eBay is more stable or slow, with a slightly flat growth and insignificant growth, but it is open, diverse and inclusive. The products of each commercial seller on eBay can be exported to 68 countries and regions on average. Chinese sellers mainly use five logistics methods, including postal parcels, international express, dedicated logistics, overseas warehouses, and cross-border delivery of domestic express. In the early days, eBay was mostly completed by sellers themselves, and the logistics inspection policy was relatively flexible. For example, if a trackable service was used, it was promised that a valid carrier collection scan (A-Scan) must be obtained within the order processing time (Handling time), otherwise it would be considered a non-compliant transaction; the corresponding carrier package tracking number must be uploaded after delivery to facilitate the simultaneous capture of the track and item arrival information (D-Scan) to prevent false shipments.
eBay has created the earliest cross-border e-commerce logistics online delivery ASP platform, and cooperated with China Post and the United States Postal Service. China Post provides e-mail air delivery and full tracking. Sellers set logistics templates and select default delivery channels. After placing an order, they can directly print the waybill online. The post office will collect the goods at the door or the seller will ship the goods to the collection warehouse. The United States Postal Service will connect and deliver the goods to the buyer. The system is connected, exclusive number segments are allocated, and the logistics status is updated in real time.
E-commerce platforms are making every effort to attract consumers, influence users’ purchasing choices with logistics services, and help compete for traffic. For this reason, the competition to improve the quality of logistics among e-commerce platforms has intensified. In addition, due to the instability of postal channels during the peak season and the increase in terminal fees, eBay joined hands with CITIC Industrial Fund to establish Orange Union in 2018, and personally created the self-operated cross-border logistics system SpeedPAK service to achieve independent control of direct mail transportation and delivery channels. The front-end collection and collection are carried out by Fengda or agents, and commercial customs clearance is used for imports. The new logistics system eDIS is seamlessly connected with the eBay platform, and the order, inquiry, and settlement are integrated, and the price is benchmarked against e-mail. In order to promote its own services, its assessment requires that the direct mail to the UK, the US, Germany and other destinations reach a 90% usage rate, and the quality of the entire process is protected by the eBay platform, while bad transactions caused by other direct mail products will not be protected.
In order to benchmark Amazon’s local delivery time efficiency, eBay has also launched the “limited time delivery” eGD (eBay Guaranteed Delivery) commitment service in the UK, the US, Australia and other countries, classifying the goods according to next-day delivery and next-day delivery, making it convenient for consumers to browse and filter goods according to the delivery time limit, and increasing the exposure of sellers’ listings. A 30-day return service is provided based on the actual delivery days that the seller can promise. The product listing will become an eGD display. When browsing items, buyers can choose whether to only browse eGD listings, and can know the exact delivery date of the purchased products. However, to achieve this time limit, only the state where the overseas warehouse is located or nearby states that can be delivered within 4 working days can be included in the commitment range. As early as 2009, eBay began to provide overseas warehouse services through its partners. In addition to Winit, eBay is also cooperating with other warehousing companies such as Granary, Tiankun, and Zebra, as well as Australia Post Fulfilio and Pitney Bowes of the United States, to provide overseas local warehouse and distribution services for sellers. British consumers can choose “Click & Collect” when shopping on eBay. The seller will send the package to the Doddle outlet of the logistics service company near the consumer (in-store pickup) and send a short message to remind the consumer to pick up the goods.