The principles to be followed in selecting the location of overseas warehouses are:
The first is the principle of systematization. The location of overseas warehouses should have a long-term strategic development vision, take into account the current and future development needs to the greatest extent, integrate local logistics transportation, warehousing and systematic logistics network resources, and enable the distribution area infrastructure to serve the development of cross-border e-commerce enterprises.
The second is the principle of adaptability. The location of overseas warehouses should fully investigate the politics, government policies, legal factors, regional economy, and cultural factors of the destination country (region) and the local area, especially the characteristics of the local consumer population and the market dynamics and potential, and combine the logistics resources of the region to ensure that the overseas distribution center has strong adaptability so that both parties can achieve the best benefits through overseas warehouses.
The third is the principle of coordination. The location of overseas warehouses should balance all aspects of the logistics network, and strive to coordinate and support each other in production, operation and management after the overseas warehouse is built. The design of overseas warehouses should start from different influencing factors, and select the most suitable location plan through qualitative and quantitative analysis methods or quantitative models.
The fourth is the principle of economy. The micro-site selection of overseas warehouses should follow the principle of economic construction cost. Generally speaking, the address is mostly chosen in an area with relatively low land prices. At the same time, it should be close to customers or suppliers to form a certain radiation area.
Specifically, when building overseas warehouses and conducting national and regional layouts, you should consider choosing countries (regions) that can cover surrounding markets, such as US warehouses covering Canada, Czech warehouses and Polish warehouses covering Central and Eastern European countries, and UK warehouses, French warehouses, German warehouses, Spanish warehouses, and Italian warehouses covering Western European countries; you can also focus on the professional market of a certain country (region) for layout, such as the Russian clothing/apparel accessories market.
Grasp the market demand of sellers by investigating the cross-border e-commerce export platform of the destination country (region). In addition to investigating the mainstream cross-border e-commerce platforms, you also need to pay special attention to the e-commerce platforms in emerging countries and regions such as Russia, Southeast Asia, and Brazil.