Cross-border e-commerce has diverse demands for logistics, including import and export, door-to-door/warehouse-to-warehouse/warehouse-to-door.
Most traditional freight forwarders only provide customs declaration and booking services for customers, and are responsible for cross-border intermediate transportation. Customs clearance at the destination port, picking up goods and taxes will be the responsibility of the consignee, while postal/express parcels are more responsible for the entire transportation process. However, due to the lack of controllable carrier and distribution resources, they are sandwiched between channels and customers, so it is difficult to guarantee services, and export resource integration is difficult and import customs clearance pressure is high. Imports mainly depend on the customs clearance level of logistics companies. Most cross-border services for exports are price-sensitive. “Cheap” can generate scale and react to the cost side; “fast” can shorten the time of goods in transit, avoid long dreams, and increase the delivery rate. Logistics has become an important means for sellers to please buyers. Products should be designed around user experience, closely rely on platforms, and actively integrate into the industrial chain of e-commerce. Logistics companies should operate core services as products one by one, and provide professional solutions for the front-end market, rather than forming an isolated “chimney-style” business system. Traditional international logistics companies can rely on the resource advantages brought by long-term stable cooperation with airports, customs and carriers, and according to the various government support policies in free trade zones, bonded areas and cross-border e-commerce pilot parks, bind their business systems to various platforms and gradually transform to cross-border e-commerce logistics; avoid using other people’s experience to improve themselves, analyze product elements and business environment, and focus on customer orientation and technology leadership. Technological leadership ≠ commercial success, but new logistics without technological support is impossible to succeed.