(1) Product growth score.
Alibaba International Station scores products based on three aspects: effect conversion, content expression, and product service, namely product growth score.
(2) Product stratification.
Alibaba International Station manages products in stratified ways. Product stratification includes new products, low-scoring products, potential products, strong and excellent products, and hot products. Click the “Product Management” → “Product Operation Workbench” command to enter the “Product Operation Workbench” page.
(3) Strategy for improving strong and excellent products.
The first step: improve the quality of product information.
① Key points for improving the information quality of direct order products: Improve the information quality score to 4.5 points or above: Optimize to RTS products: Support buyers to place orders + clear and reasonable shipping costs + minimum MOQ delivery period ≤ 15 days: Improve the “industry characteristics” of some leaf categories. Key points for improving the information quality of direct order products.
②Key points for improving the information quality of non-direct orders: Improve the information quality score to 4.5 points or above: Support sample services for categories with specifications, complete specifications + determined prices: Support customized services: Improve the “industry characteristics” of some leaf categories.
Step 2: Improve product effects (target value).
① Direct orders: Market products through various means, and let the product have at least one paying buyer, and the buyer conversion rate reaches the standard of strength and quality products.
② Non-direct orders: Market products through various means, and let the product have at least one inquiry, and the inquiry conversion rate reaches the standard of strength and quality products.
The main methods for improving the effect are: ① Marketing products, improving product exposure, through trains, windows, and website activities can be used. ② Improve product traffic acceptance and conversion: Do a good job in product details decoration, make good use of the new version of the intelligent editing marketing module, and complete the diversion of explosive products. ③ Improve repeat buyers: Customer Pass and Fan Pass teach you how to play with product self-marketing.
Step 3: ① The quality products must have no negative reviews in the last 90 days (for non-direct orders, no negative reviews in the last 180 days); ② The quality products must be able to be shipped on time in the last 180 days.