1. Fan Operation Content Release
Continuously release fan activity content to maintain the activity in Fantong. Graphics and video content can be pushed to each other. Make good use of fans’ online time to accurately release products that fans like, and keep the inventory, promotion, display, order, delivery and other links of the merchant’s products running scientifically and reasonably.
There are generally four steps to use Fantong to release video content.
(1) Enter the Alibaba Seller Edition shooting tool and choose to shoot the main picture video/Fanstong video;
(2) Shoot freely or use industry templates for structured shooting;
(3) Edit the video and add music/subtitles (add subtitles through voice recognition translation);
In addition, Fantong provides merchants with tools such as Chinese-English translation and industry-specific templates to help sellers shoot professional short videos. Fantong connects short video platforms, product details pages and Feeds. The main picture video supports associated products, which can realize Fantong Feeds to record product reviews, customer visits, field exploration, on-site demonstrations, after-sales service and other scenarios.
2. Review of fan operation results
Review the results of fan operation, analyze the performance of various data, summarize experience and lessons, and continuously optimize.
The effect of fan operation is mainly considered by the following indicators;
●Number of content releases: content released by merchants in the past month (30 days);
●Number of content exposures: exposure times of content released by merchants in the past month (30 days);
●Number of content clicks: number of views of content released by merchants in the past month (30 days);
●Number of content interactions: attention, sharing and link inquiry times of content released by merchants in the past month (30 days) (inquiries here only count the number of inquiries from video content transferred to Aliwangwang chat communication);
●Number of new fans: new attention of merchants in the past month (30 days);
●Cumulative number of fans: total number of attention of merchants up to now.