This article will focus on the common problem of eBay sellers, “A series of operations and impacts on price changes”. When merchants encounter situations where they have to change prices in accordance with market rules, how should they operate to maximize the interests of eBay sellers themselves.
First of all, we must determine a cross-border e-commerce consensus: the price of a commodity is not fixed, but it cannot be changed at will. Because no matter how much the product price is affected by the market, the time point and review period for re-listing must be fully considered when changing the price, and the positive and negative impacts of the product price change must be anticipated.
Because there will be irregular review time after the price of the product is changed, if you want to modify the price and listing, you must estimate the review time in advance. In general, price changes have a certain marketing impact. After all, it will directly affect the ranking of this product on similar products on eBay, and it will also have a certain impact on buyers. Therefore, it is recommended that merchants do not reply to price changes at will, but should make slight changes within the price number modification range of 5%.
If you have to increase the price of the goods for various specific reasons, you must slow down the pace of price increases and minimize the impact. Otherwise, frequent price changes can easily be identified by the platform as unstable operations or even hype.
If you want to attract traffic by lowering prices, you can’t suddenly lower the eBay price. After all, a sudden low-price route can easily break the platform’s “fair competition” business principle, and it is also likely to be restricted. Also, don’t modify it during popular time periods. It is best to choose to modify it during the time period with the lowest store traffic, so as to minimize the possibility of traffic damage caused by price changes.
To sum up: Before modifying eBay prices, you must first think about the 48-hour review period that may be encountered, as well as the eBay marketing domino effect behind it. You can’t increase or reduce prices too much, nor can you suddenly modify prices during popular time periods. Try to keep the weight ranking at an ideal level.