Product quality and service experience are also important factors that affect the consumption decisions of overseas shopping users. For cross-border e-commerce platforms, since the rise in product prices has become an inevitable development trend, they should control their product quality and service experience. Ensuring that their products are genuine is only the basis, and improving product quality is the key to winning the hearts of consumers. To this end, cross-border e-commerce platforms need to strengthen their supply chain management capabilities and find products with higher quality and stronger brand influence from the global market.
Relying on their rich experience in e-commerce operations, giants such as Tmall Global and JD Global Shopping have a strong control over fashion trends, so they can provide consumers with higher quality products, and overseas brands are also willing to establish stable cooperative relationships with them. When the number of users reaches a certain scale, these giants can create their own exclusive brands to pursue higher incremental value.
In terms of logistics service experience, NetEase Kaola launched the “next-day delivery” logistics service on May 25, 2016. Users in 33 areas of 8 cities including Hangzhou, Ningbo, Wenzhou and Jinhua in Zhejiang Province can enjoy this service as long as they purchase all goods shipped from Hangzhou bonded warehouses before 2 pm every day, which undoubtedly greatly improves the user experience. In fact, product selection, transaction, payment, after-sales service and other links can all be used as entry points for cross-border e-commerce platforms to improve user experience. Gaining consumer trust with high-quality services has always been the main theme of corporate competition in the Internet era.
Opportunities and challenges have always coexisted. When many people hesitate and retreat because of policy changes, those who dare to seek change through innovation become winners. Against the background of huge downward pressure on my country’s economy, emerging markets represented by cross-border e-commerce are needed to promote innovation and entrepreneurship and create more new economic growth points.
How the policy of the emerging market of cross-border e-commerce will be adjusted, whether the extension of the policy means that cross-border e-commerce has entered a suspended death sentence, etc., are not the focus of e-commerce platforms. The regulatory authorities will naturally make the cross-border e-commerce industry move forward faster and more steadily according to the development of the market. What relevant practitioners need to pay attention to is how to change their mindset, strengthen their supply chain management capabilities, and improve product quality and user experience.