1. Different communication methods
Buyers on the Shopee platform pay more attention to price. They can communicate with sellers online in real time through “Chat” and bargain with sellers by clicking the “Make Offer” button. Lazada also has online communication tools. Buyers and sellers on the Amazon platform communicate through email.
2. About products
The average order value of the Amazon platform is higher, and buyers pay more attention to the quality and service of the products and rarely bargain. Therefore, compared with the other two platforms, the overall profit is higher. Buyers on the Shopee platform and Lazada platform prefer products with high cost performance.
3. About logistics
Among the three platforms, the logistics method of the Amazon platform is relatively complicated. The Amazon platform has no warehouses in China. All products need to be shipped by sellers to buyers or sent to foreign FBA warehouses for delivery by the Amazon platform. Both the Shopee platform and the Lazada platform have warehouses in China. Sellers only need to send the goods to the warehouses, which will be uniformly transported and delivered by the warehouses.
4. About the cost of opening a store
The cost of opening a store on the Amazon platform is the highest. The rent of the store varies depending on the site opened. The rent of the US site is US$39.9/month, and the rent of the European site is 25 pounds/month. There is no rent on the Shopee platform and the Lazada platform.
5. About transaction costs
The commission of the Amazon platform varies according to the category, which is 3%~25% of the product price. In addition, European countries will charge additional value-added tax. The transaction fees of the Shopee platform include commissions and transaction service fees. The commission varies according to the product price, which is 5%~6% of the product price. The transaction service fee is 2% of the total order amount paid by the buyer (including the product price and shipping fee). In addition to commissions and transaction service fees, the transaction fees of the Lazada platform will also include value-added tax.