Amazon sellers who are experienced and careful enough should observe that compared with the roughness and inaccuracy of the category nodes when a single product is listed in the background, we can select more accurate category nodes through batch table listing. The more detailed the category nodes are, the more accurate the traffic is, and it is also very helpful for the conversion rate. The following will share with sellers how to optimize the category nodes?
Most of the time, in the early stages of a seller’s store opening, it is necessary to pay several times the cost in the later stage, and the same is true for releasing products. Although the release of batch tables is relatively cumbersome, the advantages are particularly obvious if it is released carefully.
However, no matter how the product is released, during the product sales process, the Amazon system will adjust the category of the listing again according to the consumer search path and the relevant content in the listing details page (especially the title). Sometimes the system automatically changes the category node path of the listing, and sometimes it adds new category nodes to the listing. Although adding new nodes will not drive a sharp increase in sales (even with little effect on sales), if the system mistakenly judges that the category node is modified to an irrelevant category, sales may drop sharply, which is what we need to be vigilant about.
What should I do if the category node is modified and the new category does not match or is inconsistent with my own product?
Generally speaking, it is recommended that sellers contact the platform customer service and ask the customer service to help change their listing categories to the correct category nodes.
Of course, before such a change, sellers should also do the following:
1. Optimize your listing to make your listing details as detailed and accurate as possible.
2. Study the category node paths of competitors and select the most appropriate category path for customer service.
What are the benefits of modifying such a category path? Many sellers work hard to create products that cannot be improved, because changing the category node to a more accurate category node, sales directly from sunrise 5 to sunrise 70, another seller after adjusting the category node, from advertising to exposure, clicks and orders. Accurate category nodes bring accurate traffic and orders, and the effect can be seen.
Of course, not every listing will greatly increase sales after changing the category node, and some listings are not as good as before after the change. In this case, what should you do? The same action: contact customer service again. But at this time, Amazon’s customer service may refuse to help you modify it because there is a case record that the category node has been changed before. What should sellers do?
It’s very simple. Accurate evidence. Submit the sales screenshots before and after your category change to Amazon customer service, and tell customer service with comparative data. After changing the category node, your listing sales are not as good as before, so it is necessary to modify it again (or change the original node). Generally speaking, customer service will help you change the category node after seeing these data.
The above is the optimization of category nodes shared with sellers, I hope it will be helpful for sellers to open stores. Lianlian Cross-border Payment always pays attention to every little thing of sellers, and will bring articles on related aspects in future articles to help sellers operate better.