In the global environment, RCEP has accelerated the catalysis of policies, and the Southeast Asian market has huge cross-border e-commerce export opportunities. How will cross-border e-commerce in Southeast Asia develop in the post-epidemic era?
1. Shift to refinement and branding
Affected by the epidemic, the operating costs of cross-border e-commerce have risen, and management needs to shift from extensive to refined as soon as possible.
Under the increasingly fierce market competition model, a first-class brand image is particularly important. At present, the cross-border e-commerce business model mainly includes large sellers, boutique brands and independent station platforms. Sellers with brand advantages, category advantages or team advantages are more likely to expand.
To make a good brand transformation, the following aspects should be considered:
First, choose or cultivate brands with high brand premium ability;
Second, establish corresponding brand values, carry added value space, and are also the key to establishing deep connections with customers;
Finally, give priority to vertical and horizontal expansion of commodity categories, find differentiated positioning, and enter emerging markets.
2. Seize the new opportunities of the “stay-at-home economy” under the epidemic
Affected by the new crown pneumonia epidemic, buyers gradually shifted their consumption behavior to the Internet. In addition to masks, furniture, small appliances, office chairs and other epidemic prevention materials, sales increased significantly during the epidemic.
In the post-epidemic era, the demand for “home economy” will be further released. As an important channel for buyers to purchase, cross-border e-commerce platforms, “home economy” products will become an important selection dimension for cross-border e-commerce platforms.
3. Take advantage of overseas warehouses
Overseas warehouses refer to warehouses established by cross-border e-commerce buyers in overseas target markets. Cross-border e-commerce sellers transport domestic goods to warehouses. When buyers order related goods, cross-border e-commerce sellers send shipping instructions to overseas warehouses, so that the goods are sent directly from the warehouses in the buyer’s country to the buyers.
With the advantages of low overseas warehouse costs and convenient receipt, return and exchange, Chinese cross-border e-commerce sellers can better implement the overseas warehouse localization operation strategy and occupy the local market in Southeast Asia.