Wish users are mainly concentrated on mobile terminals, so when sellers upload products, there are obvious differences between the product upload method and the PC terminal. In addition, due to the product display method, relevant information is pushed to consumers based on the user data they have mastered, and the relevant data is continuously collected in the subsequent development process to adjust the pushed information, so as to achieve customized marketing for users.
Therefore, when sellers upload products, they need to make certain adjustments to the product pictures, prices, titles, keywords, etc.:
(1) The title search function has been weakened on the Wish platform, so if sellers hope to gain user attention by setting a large number of keywords, they will inevitably suffer serious losses. Therefore, when setting titles, sellers should try to make them short and concise, and keep them highly relevant to the product.
(2) Since Wish is mainly for mobile users, and mobile products are far inferior to PC computers in terms of performance, sellers should try not to use too many pictures. Generally, 4 to 8 pictures are enough for each category of products. In addition, the pictures must maintain a high definition, and the pixels are generally above 400 x 400.
(3) Set product prices reasonably. Neither too high nor too low a price is a wise choice.
(4) Keywords on the Wish platform are called tags. Keywords are an important factor affecting product sales. Sellers should pay enough attention to them. Sellers on the Wish platform can set up to 10 keywords. Keywords at the top of the list are more likely to be discovered by consumers, so important content should be displayed in the top keywords as much as possible. In order to attract consumers’ attention, you can add current popular words and buzzwords.
(5) Sellers on the Wish platform need to update their online stores every day (list new products, change prices, change pictures, etc., and the Wish platform supports batch operations on multiple products). If there is no update within a week, the store may be closed by the Wish platform.