Sellers who open stores on Amazon Global can also provide logistics services to customers through cross-border logistics companies. This is also the most common logistics option for sellers who do not have their own companies and products at the beginning. After the seller receives the order, the cross-border logistics company will help the seller to deliver the goods directly from the domestic to the hands of foreign buyers. Therefore, the service quality of the logistics company is very important to the operation of the seller’s store.
If the seller chooses a logistics company with low fees in order to save costs, it is likely to greatly prolong the buyer’s waiting time for receiving the goods. This is obviously not conducive to the seller’s foothold in the increasingly competitive cross-border e-commerce market. Customers will also choose other sellers’ products because of the poor logistics and delivery experience; if the seller chooses a logistics company with a fast delivery time, it will need to bear high cross-border logistics costs.
Therefore, generally only sellers who have just started Amazon’s global store business will choose the logistics model of cross-border logistics companies. Most sellers use Amazon FBA or overseas warehousing services.