There are more and more ways to develop buyers in foreign trade, and development letters are still a necessary skill for those engaged in the foreign trade industry. After all, emails have a relatively high communication status in overseas culture. However, many foreign trade sellers are faced with the dilemma of poor development credit effects and low response rates. How to improve the response rate of development credit has become the most concerned issue for foreign trade sellers.
1. Send to the right person
What is sending to the right person? Is there a potential buyer who is accurate? Have you found the right decision maker?
Generally speaking, one is to find foreign buyers who have purchasing needs for the product; the second is to find effective contact information for foreign purchasing decision makers.
Otherwise, even if you diligently send thousands of development letters every day, it is worthless and a waste of time. Therefore, foreign trade sellers cannot save time, and it is very important to fully investigate the background of buyers.
2. About development information optimization
1) Development letters should be targeted
For the sake of efficiency or convenience, many foreign trade sellers often use the same development letters for large-scale delivery, which are neither targeted nor personalized. Even if this development letter does not enter the spam, it cannot attract the interest of buyers.
2) Choose the right time to send
After the development letter is written and sent to the right person, you must also ensure that the other party sees it, otherwise all previous work will be wasted. So in order to ensure that the buyer can see it, the development letter must not only pay attention to banned words, but also send it at the right time! Therefore, in order to increase the reading rate and reply rate of the email, foreign trade sellers need to calculate the time difference in the buyer’s country and send the email to the buyer’s mailbox at the most appropriate time.
3. Track the email after sending
Many people think that the development letter is over after it is sent. In fact, every email sent needs to be monitored, tracked, and analyzed.
Whether the sent email is received, whether it is clicked to read, when it is viewed, when it was last viewed, and whether the product link is clicked, all need to be reviewed and analyzed by foreign trade sellers. Not only can improvements be made based on the subject of the email content, but also a better understanding of the buyer’s intentions can be achieved, and the transaction can be more certain.