Sellers who “open a store in North America” are targeting the markets of the United States, Canada and Mexico. As the birthplace of Amazon, North America is undoubtedly the focus of its business layout. In more than 20 years of deep development, Amazon has also won the general recognition of the North American market and established a highly trusting relationship with customers.
The number of monthly independent visitors to Amazon in the United States exceeds 95 million, which increases more exposure opportunities for products and helps sellers quickly increase their visibility and influence; Nielsen’s 2014 survey shows that Amazon’s reputation in the North American market ranks among the best; most of Amazon’s Prime members come from North America. These customers who enjoy free and fast delivery services can greatly improve the inventory circulation efficiency of sellers and are the focus of sellers’ competition.
Sellers who open stores in North America need to submit registration information including: email address, company name, address and contact information, international credit card (Visa, MasterCard, etc.), and valid contact number of the seller during the registration period.
The specific registration process is as follows: create a new account with an email address as the account number; fill in the company name on the business license (individual sellers fill in the store name), and confirm that they have read and understood the sales rules and related electronic agreements; use pinyin to fill in the seller’s basic information and contact information, and add international credit card information; fill in the phone number, and verify the identity by phone or text message; verify the US tax identity information; and complete the registration.
Sellers should make full use of the many holidays in North America and increase sales and expand the market through reasonable and effective marketing plans. “Black Friday” and “Cyber Monday” after Thanksgiving in the United States, as well as Christmas at the end of December, are golden times for product sales. For example, on the “Cyber Monday” shopping festival in 2014, Amazon sellers sold more than 10 million items.