In September 1995, the internationally renowned e-commerce platform eBay was formally established in Silicon Valley, California, USA. It has not only accumulated rich experience in e-commerce platform operations, but also has a strong leading advantage in the payment field.
The eBay platform allows people from all over the world to participate in e-commerce transactions through the Internet.
eBay Enterprise, which serves enterprise-level customers, can provide global merchants with a variety of services such as e-commerce platforms, order management, operation management, and marketing promotion.
eBay’s world’s largest ticketing platform StubHub and community classified advertising platform eBay classifieds have millions of active users, and their business scope covers more than 1,000 cities around the world.
As one of the e-commerce giants, eBay provides consumers with high-quality products from all over the world. According to statistics, as of September 2015, eBay users are widely distributed in more than 190 countries and regions around the world, with 152 million active users, more than 800 million items, and 25 million sellers.
In the Chinese market, eBay not only provides high-quality goods for consumers, but also provides cross-border e-commerce platform services for sellers, so that Chinese sellers can sell their goods all over the world. With the support of eBay e-commerce platform and PayPal payment platform, tens of thousands of Chinese merchants create billions of dollars in transactions every year.
In order to provide Chinese merchants with better services, eBay has set up a team dedicated to cross-border e-commerce transactions, which can provide merchants with business guidance, foreign trade training, cross-border transaction certification, logistics service solutions and other services, so that Chinese sellers can conduct e-commerce transactions on a global scale.
On the eBay platform, the main markets for Chinese merchants are relatively mature markets for e-commerce trade, such as the United States, Germany, the United Kingdom and Australia. Consumers in these regions have a high degree of recognition of e-commerce, strong purchasing power, focus on shopping service experience, and have high requirements for product quality and quality of life. More importantly, the logistics supporting facilities in these regions are relatively complete. In order to gain the recognition of this consumer group, it is necessary not only to provide high-quality products, but also to provide the ultimate shopping service.
For emerging markets such as India and Malaysia, although their e-commerce groups maintain rapid growth and have huge potential value, due to obstacles brought by their policies, language, culture and market, merchants have to invest extremely high manpower and logistics costs in a single transaction.
The product categories on the eBay platform are very rich. Whether it is a luxury brand or a mass brand, consumers can choose the right goods according to their needs. In recent years, the rise of overseas warehousing operation models has brought major development opportunities to Chinese sellers on the eBay platform.
After domestic merchants establish warehousing centers overseas, they can effectively reduce logistics costs, shorten logistics cycles, and improve after-sales services. Even those home furnishings and home appliances with larger quality and volume can be delivered to consumers in a short time, which greatly improves the product categories and profitability of Chinese sellers.