Many sellers will have doubts during the process of Amazon advertising promotion, why my price is obviously very high, but I am not displayed in the first place of the search results? In Amazon advertising, price is only one of the factors. If you want your products to be more displayed, you must learn the following Amazon in-site advertising setting skills.
Step 1:
It is an advantage if the bid (Keyword bid) is higher than the cost per click (Est page 1 bid) by 0.2-0.5 US dollars. If it exceeds 1 US dollar, it is meaningless. Because the click price is the sum of the second bid + the difference between the first and second place + your performance. In other words, there are certain limitations, not to say that the higher the bid, the more intense the competition.
Step 2:
Don’t think that you can make orders by doing a lot of advertising. This is only related to your product. Remember “product is king”.
Step 3:
Bella used to use a lot of broad words for advertising because she was not familiar with the product and didn’t know what keywords to use. In fact, it doesn’t matter, but you should start analyzing your keyword report within a day or two, pick out the words with higher “hot search terms” and “conversion rates”, and publish the exact words.
Step 4:
After downloading the report, open it in Excel to view: The conversion rate can be viewed from two aspects, one is the CTR click-through conversion rate (that is, the number of clicks divided by the number of displays), and the other is the ACOS advertising cost-to-sales ratio. ACOS can be seen directly in the advertisement.
1. If the CTR is too low, it will be a very bad reflection on the advertising booth and competitiveness, then the advertising effect and booth will be greatly discounted. For example, if Amazon feels that it has given you an opportunity, but you did not work hard to fight for it, and you did not seize it, then they will not give you a second chance. Solution for low CTR: Change the main picture that attracts attention
2. ACOS needs to consider two factors:
First, the on-page optimization of the product. If there are only a few top reviewers, few high-quality pictures or videos, and even less than 10 reviews, the overall four-star rating means that the page experience may be poor, so you have to be careful and either improve it immediately or don’t advertise easily.
Second, check the business report to see your ASIN transformation. If the transformation rate is low, such as less than 1%, it means that the marketing competitiveness of this listing is not strong and needs to be optimized. As for how to optimize the listing, it is to optimize the information on the detail page from the aspects of pictures, titles, selling points, comments, etc.