According to different classification standards, there are many ways to classify products. The most basic one is to classify by category. Some products can be sold under multiple categories, and the sales situation may vary greatly. You should pay attention to the accumulation of relevant data. After determining the product category, you can also use the product grouping function to achieve flexible product classification.
Alibaba International Station has more than 5,900 product categories, including customized products and spot products. In addition to tangible products, the platform also provides intangible service products, such as freight forwarding services, aviation services, etc.
Product information can be divided into picture category, video category, and text data category according to media attributes.
(I) Picture category
Product pictures are an important form of expression of products. Generally speaking, product pictures are divided into product main pictures, product details page pictures
Product poster pictures.
The main picture of a product is generally 6 pictures, showing the selling points, different angles, and usage effects of the product.
(II) Videos
Videos integrate pictures, audio, and text, with relatively complete content, high information density, simple production process, low production threshold, and strong participation. As customers’ demand for using fragmented time becomes stronger and stronger, short videos have gradually become an important form of product information expression in cross-border e-commerce. Common product video forms mainly include main picture video, detail video, store video, and product promotion video.
1. Main picture video
The main picture video is a product explanation video that displays information such as product usage, function, quality inspection, etc. to highlight the professionalism of the company itself and its products and reflect the company’s strength. The main picture video can display the product from three perspectives: dynamic characteristics, product use, and appearance. The dynamic characteristics display includes the use process, extreme value evaluation, and effect efficiency. The use process can display product operation, product operation status, and effect after use; extreme value evaluation is the performance of the product under extreme conditions, such as waterproof, drop-proof, load-bearing, scratching, etc.; effect efficiency includes the functional advantages of the product and the comparison before and after use. Product use can show the process of product unpacking and special design, product assembly and connection process, and other preparations for product use. Appearance display generally shows the full picture of the product on the rotating platform, including product appearance highlights, design highlights, brand logo and other product details. Compared with the main picture, the main picture video can display product information more dynamically and has become an indispensable part of product information.
2. Detail video
Detail video is a type of video inserted into the product detail page that can introduce product information and other content. High-quality detail video includes detailed display and overall display of the product, as well as the process-based expression of the product operation and use process. Through the lens language, there are close-up details and overall presentation, which can fully display the characteristics, materials and use operations of the product one by one. Compared with the main picture video, which has a time limit, the detail video can display product information more completely.
3. Wangpu video
Wangpu video is a video format that mainly displays the scale of the enterprise, certification qualifications, after-sales service and other content related to strength. The content generally includes the production environment, office environment, main products, and corporate style, including the appearance of the office and factory, the working status of indoor workers, patent certificates, R&D and design staff offices, certificate walls, system certificates, quality inspection documents, etc.
4. Product promotion video
Product promotion video is a content marketing video. It generally displays products or tests performance in the form of real-life explanations/demonstrations to show the strength of the merchant, establish customer trust in the merchant, and gain attention and activate customer interest in a short period of time to guide customer inquiries. TrueView video channel is an important product promotion video release channel for Alibaba International Station.