Comments have a great impact on rankings and the weight of product pages. Comments displayed on product pages often have a certain degree of influence on customers browsing products. Positive comments can encourage potential customers to place orders, while negative comments may cause customers to give up buying. So, how can sellers get good reviews?
First, ensure product quality. Buyers shop on the Amazon platform and hope that the products have practical value. Only when the quality of the products is good enough will buyers feel that they are worth the money. On the contrary, buyers are unlikely to give good reviews for low-quality and defective products.
Second, provide value-for-money products and high-quality services. High-quality products plus thoughtful services are more likely to receive good reviews from customers.
Third, consider customers more in details. For example, good packaging can not only ensure that the goods are not damaged during transportation, but also leave a good impression on customers. Merchants can also provide customers with more value-added services, such as product manuals or free gadgets for using the products.
Finally, merchants can also actively click the “Request Review” button in the Amazon backend order to guide customers to comment in time.
When receiving a bad review, what can the seller do to recover the loss?
The customer service staff first needs to understand the reason why the customer gave a bad review. They can contact the customer by email as soon as possible to apologize and negotiate a solution with them in a friendly manner.
In response to the bad review given by the customer, the seller can also reply tactfully under the comment, mainly to explain the problem clearly and write clearly what solution is available. Do not contradict or even threaten the customer, otherwise you will be severely punished.
In addition, with regard to comments, the Amazon platform stipulates: comments that are irrelevant to the product and meaningless will be automatically deleted; comments containing inappropriate or offensive remarks, such as the disclosure of personal information, watermarked pictures or plagiarism, will be automatically deleted; comments containing ethnic, racial, religious and other discriminatory content and violent illegal acts will also be automatically deleted; sellers are not allowed to write their own reviews, or deliberately give competitors bad reviews; if the seller exchanges buyers’ comments for some kind of compensation, such as product discounts, gifts, etc., the buyer must clearly state this in the comment.